You’ve applied, writing a standout cover letter and your CV matches the skills the company are looking for and now you have been invited to interview.

Interviewing is your biggest opportunity to make a good impression, in the days before your interview we suggest setting some time aside for

1. Do your research on the company and the people that are interviewing

Look at everything you can find on the services they offer, view their website, social media and look up all recent news articles about them. Look at company reviews from previous employees and if you are lucky, they might have shared some information about the types of questions you’ll be asked in the interview. Look up the people that are interviewing you, how do they relate to your role. Look at the activity on their LinkedIn where they have written or commented on something, try to put together a bit of a persona about them.

2. Understand the Culture

You may think your experience is the most important factor when making a hiring decision. However, making sure you are a good fit for the company is one of the main things a hiring manager will look for.

3. Practice your answers to common interview questions

Prepare your answer to the common question: “Tell me about yourself, and why are you interested in this role with our company?” The idea is to quickly communicate who you are and what value you will bring to the company and the role—it’s your personal elevator pitch.

4. Reread the Job description

Write down examples from your past and current work that align with the job description requirements.

5. Prepare smart questions for your interviewers

Employers expect you to ask questions: they want to know that you’re thinking seriously about what it would be like to work there.

6. Are you a critical thinker

All employers everywhere value this ability, which also encompasses analytical skills like gathering and evaluating information.

7. Can you collaborate

Regardless of the role, the hiring manager will want to know that you can work well with others so is good to have some examples of this to hand.

8. Be very clear about why you want the job

Look for something that you can draw on from your research about the company, competitors, services and partners during the conversation that shows you have a deep interest in the opportunity. Write down why you want the job, practice saying it with lots of enthusiasm.

9. Plan your outfit the night before

You’ll know the dress type they are expecting from your research, and you should dress accordingly head to toe, regardless of whether it is an in-person interview or via a video meeting tool.

10. Reiterate your discussion at the end of the meeting

Reiterate that you believe that your experience aligns with what they are looking for in a candidate and share that you have specific skills that they’re looking for, naming them. This type of response demonstrates your professionalism and makes it clear that you’ve been paying attention during the interview.

11. Shake hands and make eye contact

Close with a firm handshake and good eye contact and follow up with an email within 24 hours thanking them for their time.